Oprah featured the Meiji Amino Collagen Powder as "The Japanese Women's Secret to Youth and Beauty" in one of their shows and it is an instant hit for those beauty-conscious women all over the world trying to find an effective supplement to fight against aging and restore their youthful skin. I have a sister who lives in Japan, so I talked to her to ask if she could find me a can of collagen powder. Little did I know, she drinks regularly those instant collagen drinks from Shiseido! Those are pricey but all the women she knows swear by the drink. She also told me how collagen is a HUGE thing in Japan, and how everything advertises collagen now. HUGE market, I tell you. They have collagen lipstick and lipglosses, collagen ingredients in mascara, pure collagen+vit e soaps, fruit juices with collagen and anti-aging, and even lemon flavored collagen candy! WHEW! It was easy peasy for her to get me the Meiji powder as it is available in convenience stores, even. I just asked ...